Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
. "I ve been encouraged to see their passion and enthusiasm for our plans, as well as their creative ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
News , its new agency unit that launched to service the News International business. ( Campaign ... , Ben Priest becomes executive creative director, and Jon Forsyth becomes chief comms strategy officer. Ben Tollett and Emer Stamp will also take on executive creative director roles. Former DDB ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
-Hillard will also collaborate closely with Expedia s existing creative, media planning and social media agencies ... to help it deliver a personalised travel service and position it as a trusted travel partner. Expedia ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
The reported impact of Heathrow's passport control queues on businesses in London holds lessons...business partner based on phones and loos? No one does at least, not as first-order criteria ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ... everything it had at the final showdown: the best creative talent, the most original media planning ...
BA names Hamish McVey as head of brands
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
, responsible for developing the airline's long-haul business. Abigail Comber, head of brands and marketing ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...John Lewis Travel Insurance to its customers and become the travel partner for John Lewis' Gift List ... . The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner Cox Kings has ended. Rob Martin, new-business manager at John Lewis, said: "We already have a ...
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
Partners, Wellington Partners and Atomico Ventures, which together have funded Facebook and Spotify ... are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
traveller affluent guests that are optimistic and who comfortably mix business and leisure; they like ... are actively promoting Sheraton Club. It has strong appeal to the high-end business traveller who wants ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to build a engagement platform. It is very important these days for brands to engage with their customers ...
TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
advertising, working across its global brand, local marketing, CRM and creative design. The network ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
