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Adam & Eve's Phones4U horror spot tops most complained about ads in 2011

about ad of 2011, despite escaping any censorship in a ruling dubbed "an absolute triumph of creative...each encounter around 1,000 commercial communications per day Some topics when used creatively ... of creative and impactful advertising". He added that the campaign had been "extremely well received by a ... Al s Creative Emporium ad for Paddy Power. Similarly in 2009, the top three most complained about ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

: timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ... ) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ... , Partner, Clearhound There are marketers who just do marketing communications to promote their company ...

'Suck our guts out' Frubes ad escapes ASA ban

for a number of years, with various creative treatments that included the strapline, "Rip their heads ...

Hearst Magazines offloads Coast and Psychologies after seven years

titles and digital expansion". Kelsey Publishing, a family-owned business based in Kent, publishes ...

Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business ... the best for our customers." Aviva's relationship with its lead creative agency for consumer ...

R Whites reinvents 'secret lemonade drinker'

licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...

Facebook and Twitter target UK SMEs with adspend giveaways

-sized businesses after both launched education and free advertising initiatives....Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more ... their fanbase. The programme will be rolled out to 50,000 businesses across Europe, starting in the UK today and following on in France, Germany, Spain and Italy later this month. Facebook has partnered with Enterprise ...

Tess Alps to become Thinkbox executive chair

As executive chair, Alps will work three days a week instead of her current four, but she ... , resigned at the end of March last year . Julia Jordan, executive director, business and operations ... to three days a week is the only option. Once that's cleared, I will have the opportunity to do a couple ...

Woman's Weekly launches live show

IPC Media has unveiled plans to stage Woman's Weekly Live! The Creative Stitches & Hobbycrafts Show

EBay Fashion sponsors Marie Claire app

intrusive and we are pleased to be the launch partner of an app that we know the eBay fashion audience ... as creative director as part of the company's overall push in the clothing sector. Follow Nick Batten ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.