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Facebook and Twitter target UK SMEs with adspend giveaways

Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...

Unilever partners with News Corp and Viacom for digital content

Unilever has done deals with Fox, owned by News Corporation,and the owner of Paramount Pictures, MTV and Nickelodeon, Viacom, to sponsor made-for-web women's dramas and classic footage. A new Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ...

Evidon and DoubleVerify integrate privacy and ad verification

Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

to date. Snare says Skype has 'a lot to offer' Microsoft. Other major deals include a strategic ...

Vimto partners with Vevo to target teens

the main sponsor of an exclusive music release, claiming the deal will give the brand "access to the 12 ...

Think BR: Advertising for the second-screen

% looked up coupons or deals related to ads. When you look at these findings together, you have more ...

Yahoo appoints internal candidate Spilman as chief marketing officer

. Yahoo has also announced that it has reached a deal to sell half of its 40% stake in Chinese internet giant Alibaba. The deal would see Yahoo raise about $7.1bn ( 4.5bn), composed of at least $6.3bn ( 3 ...

Let's get serious

When it's time to clinch the deal, mobile is at hand again. Being present at the "moment of truth ...

My Media Week: Ellie Edwards

the week is through. Wednesday Try to head into the office early to deal with few things ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.