28 May 2012
| by Arif Durrani
deal with Ogilvy had also cost him.
He said: "I made my biggest mistake, at least the biggest mistake I'm going to admit publicly. We funded the deal with half debt and half preferred equity.
"I ...
25 May 2012
| by Sara Luker
Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms....and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...
deal sites in the UK and 1,500 across Europe vying for customers.
Rooster aims to target merchants by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...
24 May 2012
| by Maisie McCabe
Following the acquisition, Mawhinney has joined Big as creative director to lead its 25-strong creative department. He will report to Big's chief executive and executive creative director, Dylan Bogg.
The deal went through on Tuesday for an undisclosed cash sum. Quorum's only client, Quorn, will move to Big ...
24 May 2012
| by Jeremy Lee
: John Lewis' Craig Inglis. Champagne was swiftly ordered.
While the Omnicom deal to merge with DDB UK ...
24 May 2012
| by Jeremy Lee
The deal is expected to net James Murphy and David Golding, who hold 25 per cent stakes in Adam ...
with the remainder of the DDB management team are said to be confidential and ongoing.
The deal was signed late ...
would be held with these clients, it was unrealistic not to expect some fallout.
Explaining the deal ...
24 May 2012
| by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
23 May 2012
| by Campaign Staff
Omnicom has announced it is acquiring London's Adam & Eve in a deal estimated to be worth around...The deal was concluded late on Tuesday evening and unveiled to all staff at a 5.30pm meeting this afternoon.
The new company will be called Adam Eve/DDB and will have combined billings of around 270 million, which would put the agency comfortably inside the UK Top 10.
For full details of the merger ...
23 May 2012
| by Mike Fletcher
This morning s EXCO meeting deals with ideas to develop our people and products around the world ...
17 May 2012
| by Sara Kimberley
relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity will continue to handle the brand's advertising.
Last year, Investec struck a deal with the England and Wales ...
17 May 2012
| by Jeremy Lee
in February 2008 after a $900 million deal with Nolet to market and distribute the brand globally. Ketel One ...