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Think BR: Brands and the pleasure principle

get down as dirty and basic as asking the fundamental question of what the brand deal is that rewards ...

RAJAR Q1 2012: Reactions from the station owners

our move to broadcasting all sports programming and our announcement of our global deal ...

Smart DRTV: harnessing a potent mix of mass market reach and data

good consumer. In addition, many are sceptical of the claims and quality of deals/brands being ... to success is the understanding the nature of the deal: there is a value exchange between the amount ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Sector Insight: betting shops

operators where previously there had been three. The 265m deal means it now has more than 1300 shops ...

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

-tax losses for the first six months of the year, while rival Thomas Cook's £1.4bn financing deal has been...deal in April , to extend its current financing agreement by two years and allow it to continue ... ) that the deal showed an "ongoing support" from the its lenders. He said: "We continue to make good progress ...

Understanding always-on business decision makers

occasion, such as a dinner, to deal with a business issue. How often do you step away from dinners and other family gatherings to deal with business calls and other work issues ...

Brand Barometer: Social media performance of Virgin Money

DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office as it left taxpayers facing a potential loss of more than 400m. JANUARY There was a spike in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ...

Thomas Cook close to £1.2bn refinancing deal

a £1.2bn deal to continue operating in the travel market.....2bn deal which involves a consortium of 17 banks including Royal Bank of Scotland and Barclays ... have to pay a one-off fee. The expected deal comes just months after Thomas Cook secured ... . The group claimed the 200m would provide "increased headroom" to deal with the effects of "an uncertain ...

UKOM ditches Nielsen for comScore to handle online measurement

partnership with The Nielsen Company in favour of a new three year deal with rival comScore from 2013.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.