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' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion....goal England score during Euro 2012. The deal was brokered by Lindsay Payne, group account director ...
Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms....and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
as part of a £500,000 deal brokered by The7stars....The partnership will offer Mirror readers a number of exclusive deals and incentives including free bets and bespoke odds. It will launch in early June, prior to the kick-off of the Euros on 8 June. Olly Raeburn, retail marketing director at Gala Coral, said: "The7stars has created ...
Consumers in their twenties used to be a key focus for brands, but now marketers are casting their net wider. Alex Blyth looks at the reasons for the shift.
was dealing in issues, I ran campaigns and I aimed to be in tune with the readership of a newspaper ...
Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.
Phil Georgiadis and Ian Pearman explain what steps Nabs is taking to help the careers of young employees and improve staff retention rates.
Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education and support for the global reduction of maternal mortality, has launched a campaign.
-tax losses for the first six months of the year, while rival Thomas Cook's £1.4bn financing deal has been...deal in April , to extend its current financing agreement by two years and allow it to continue ... ) that the deal showed an "ongoing support" from the its lenders. He said: "We continue to make good progress ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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