Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...
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Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
% looked up coupons or deals related to ads. When you look at these findings together, you have more ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
get down as dirty and basic as asking the fundamental question of what the brand deal is that rewards ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
good consumer. In addition, many are sceptical of the claims and quality of deals/brands being ... to success is the understanding the nature of the deal: there is a value exchange between the amount ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
lunch at Pret. All of a sudden, my payments data shows that I start getting a supermarket meal deal ...
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
loyalty demands a longer term, growing and evolving relationship. Savvy consumers understand the deal ...
Think BR: How to make inventory value soar - make premium your priority
03 May 2012 | by Denise Colella
of sales partners they deal with, thereby increasing levels of direct engagement with customers. Next ...
Understanding always-on business decision makers
02 May 2012 | by Christoph Becker
occasion, such as a dinner, to deal with a business issue. How often do you step away from dinners and other family gatherings to deal with business calls and other work issues ...
Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
have been able to secure a better deal for London from Number 10, including 70m delivered in last ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
