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Tesco readies Clubcard scheme for web revamp

spent. However, it is scaling back the value of the points when used for deals with reward partners ...

Coca-Cola axes Rooney campaign following prostitute allegations

three years, has encouraged thousands of young people to get involved in football." Rooney's deal ... deals with sportswear firm Nike and games manufacturer EA Sports. Reports in the tabloids ... statement to the press insisting it would not drop the star from his sponsorship deal. The statement said ...

Tune Group to sponsor Premier League refs

AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials...The three-season deal will commence from the beginning of the 2010/11 season, which gets underway this weekend. The partnership gives Tune Group access to 2,000 professional football matches, with an estimated cumulative global TV audience of more than three billion. The partnership delivers a range ...

The iPad bandwagon rolls into town

an app version of his blog and, in a deal with his publisher Harper Collins, is launching animated ...

Asda acquires Netto UK stores

LONDON - Britain's second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK...The deal, which is subject to approval from the Office of Fair Trading, gives Asda a significant presence in the competitive small supermarket sector. Last month, the firm announced plans to expand its ... . But until the deal is given regulatory go-ahead, the stores will continue to trade under the existing Netto ...

Special Report: Affiliate Marketing - Battle of the brands

for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of websites ... effectively," he says. "As we deal with a greater number of affiliates, it is important to ensure that what we ... of TradeDoubler UK, says it is essential to ensure deals are kept timely through data feeds. "The relationship ...

Google watch - Google quits China and buys UK's Plink

in just under four weeks. The deal is clearly designed to beef up Google's talent in the emerging visual ...

Profile: Anna Rafferty, managing director, Penguin Digital

"interesting" stuff online. Any commercial deals she does tend to be in the form of brand partnerships where ...

Digital Work: From brief to browser

this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ...

Andrew Walmsley on Digital: Why old and new don't mix

April). The central thrust of the piece was that the agency deal has long been a corrupting influence ... , as this is often subjugated by the deal. I was surprised. Not by their opinion, but by their volunteering it ... overtraded) the agency deal. It might not be as complex as the CDO, but its opacity has similar implications ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.