26 Oct 2010
| by Rachel Barnes
spent.
However, it is scaling back the value of the points when used for deals with reward partners ...
04 Oct 2010
| by Mark Banham
three years, has encouraged thousands of young people to get involved in football."
Rooney's deal ...
deals with sportswear firm Nike and games manufacturer EA Sports.
Reports in the tabloids ...
statement to the press insisting it would not drop the star from his sponsorship deal.
The statement said ...
06 Aug 2010
| by Mark Banham
AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials...The three-season deal will commence from the beginning of the 2010/11 season, which gets underway this weekend.
The partnership gives Tune Group access to 2,000 professional football matches, with an estimated cumulative global TV audience of more than three billion.
The partnership delivers a range ...
28 May 2010
| by Ben Bold
an app version of his blog and, in a deal with his publisher Harper Collins, is launching animated ...
27 May 2010
| by Ben Bold
LONDON - Britain's second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK...The deal, which is subject to approval from the Office of Fair Trading, gives Asda a significant presence in the competitive small supermarket sector. Last month, the firm announced plans to expand its ...
. But until the deal is given regulatory go-ahead, the stores will continue to trade under the existing Netto ...
13 May 2010
| by Kim Benjamin
for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of websites ...
effectively," he says. "As we deal with a greater number of affiliates, it is important to ensure that what we ...
of TradeDoubler UK, says it is essential to ensure deals are kept timely through data feeds. "The relationship ...
13 May 2010
in just under four weeks. The deal is clearly designed to beef up Google's talent in the emerging visual ...
13 May 2010
| by Andrew McCormick
"interesting" stuff online. Any commercial deals she does tend to be in the form of brand partnerships where ...
13 May 2010
this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ...
12 May 2010
| by Andrew Walmsley
April). The central thrust of the piece was that the agency deal has long been a corrupting influence ...
, as this is often subjugated by the deal. I was surprised. Not by their opinion, but by their volunteering it ...
overtraded) the agency deal. It might not be as complex as the CDO, but its opacity has similar implications ...