Waterstones to sell Amazon's Kindle
21 May 2012 | by John Reynolds
." Commercial details of the deal have not been disclosed. Follow John Reynolds on Twitter @johnreynolds ...
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Jagermeister
22 May 2012
The herbal liqueur Jagermeister was created by Curt Mast in Wolfenbuttel, Germany, in 1935. Taking over his father's vinegar production plant in 1918, Mast changed the direction of the company and began dealing wine. He also began experimenting with the production of spirits, naming one of his first ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ...
Yahoo appoints internal candidate Spilman as chief marketing officer
21 May 2012 | by Sarah Shearman
. Yahoo has also announced that it has reached a deal to sell half of its 40% stake in Chinese internet giant Alibaba. The deal would see Yahoo raise about $7.1bn ( 4.5bn), composed of at least $6.3bn ( 3 ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
get down as dirty and basic as asking the fundamental question of what the brand deal is that rewards ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
. The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ...
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
18 May 2012 | by Nick Batten
." The7stars recently brokered a deal for Gala Coral to be the Daily Mirror's sole betting partner ...
Phone company Vectone seeks help to target UK black and ethnic market
18 May 2012 | by Sara Luker
with increasing its presence UK pay-as-you-go market. The company, which offers users 'Sim only' deals, operates ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
. It simply reflects the shift in global economic power away from the West. This deal is more ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
