Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...
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R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
for the ice lollies to Fredericks Dairies, which holds similar deals for Cadbury and the Robinson's Fruit ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
deal with Ogilvy had also cost him. He said: "I made my biggest mistake, at least the biggest mistake I'm going to admit publicly. We funded the deal with half debt and half preferred equity. "I ...
Absolute Radio secures Euro 2012 commentary
28 May 2012 | by Maisie McCabe
Absolute Radio has expanded its investment in football by signing a six-figure deal to broadcast...Under the terms of the deal, Absolute Radio will have the rights to broadcast live commentary from all the England and Republic of Ireland's Euro 2012 group stage matches, as well as two quarter ... each day during the tournament. Absolute signed a three-year deal to broadcast commentary from ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever has done deals with Fox, owned by News Corporation,and the owner of Paramount Pictures, MTV and Nickelodeon, Viacom, to sponsor made-for-web women's dramas and classic footage. A new Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ...
BBC retains Premier League highlights package
25 May 2012 | by John Reynolds
. The football body is releasing the broadcast rights to a total of 154 matches 16 more than the current deal ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion....goal England score during Euro 2012. The deal was brokered by Lindsay Payne, group account director ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
The deal with Bodog was initially for two-years but included an option to end the deal after 12 months. The deal with Zoopla.co.uk, an online property brand begins on June 1 and will run at least ... . The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along ...
Hunt lobbied Cameron on News Corp's behalf
25 May 2012 | by Maisie McCabe
Corporation s opponents and that if the Government blocked the deal "our media sector will suffer for years ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms....and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
