Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...
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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
. It simply reflects the shift in global economic power away from the West. This deal is more ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
, told Media Week that the deal was a sign the industry was "growing up". He said: "People ... determine optimal ad pricing, audience and inventory to yield maximum ad revenue." The value of the deal ...
Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals...and Wahanda. Prodromou, who worked a senior consultant and general manager at daily deals site Groupon in 2010, said: This is a brand new event for a fast-moving industry. Daily deals have exploded over ... James Brooke said: Daily deals have changed the way we buy a huge variety of products and services ...
Jazz FM strikes Mishcon de Reya deal
17 Jan 2012 | by Nick Batten
Jazz FM is launching a business-themed show sponsored by law firm Mishcon de Reya and presented by the firm's director of business development, from tomorrow (18 January).
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
deal brokered by Havas Media International.
Adobe swoops on Efficient Frontier
30 Nov 2011 | by Daniel Farey-Jones
will learn, using site traffic and conversion data from the Adobe Digital Marketing Suite. The deal comes ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
directly into a deal with Facebook. Do you think it is a good idea for marketers to go direct ... deals where they are sharing information and resources directly. Having an agency background, I ...
DDS and Mediabank merge to create single agency system
26 Sep 2011 | by Mark Banham
advised DDS on the deal. Both companies have recently been challenged by a rash of new ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
