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Unilever has done deals with Fox, owned by News Corporation,and the owner of Paramount Pictures, MTV and Nickelodeon, Viacom, to sponsor made-for-web women's dramas and classic footage. A new Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ...
Schwarzkopf, the Henkel-owned brand, has signed a £2 million deal to become the headline sponsor...The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV. Freederm sponsored last year's Big Brother , while Plusnet was the sponsor of Celebrity Big ...
Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby...The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed. The Dove Men Series is made up of four test matches in November and December this year, in which Wales ...
The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
is part of a decade-long global sponsorship deal with the International Olympics Committee, running until ...
levels of volume on deal. It s a vicious circle they dare not give up for fear of becoming uncompetitive ... . Providing you ve optimised your activities you ll avoid the deal junkies - a big chunk of your penetration ...
". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ... s Responsibility Deal in saying that it is failing to have a significant impact on obesity, and that trusting ...
further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...
by failing to properly renegotiate its deal with the society in which it operates: its (implicit trust ... 's the sheer volume of stuff people have to deal with,' she says. Thanks to the internet, attitudes ... deal with the society it serves.' Click to enlarge Demonstrable integrity So what ...
Panadol, the GlaxoSmithKline-owned paracetamol-based pain killer, has signed a six-figure deal
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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