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Borkowski clinches House of Fraser brief

dealing with other brands. We have been brought on board to leverage it to a higher plane and to keep ...

Supermarkets dominate as Katrina hurts Swiss Re

Siegel of trying to scupper a peace deal with sacked workers. Swiss Re nosedived after it warned ...

Wickes promotes football link-up

this year - inked a three-year deal to become a second-tier partner of the league, below Coca-Cola, in February. It is the first - and thus far only - brand to secure such a deal as the league bids to bring ...

News Analysis: Retailers mustn't cut back comms

in the office at 3.30am dealing with the incident. The case resulted in the arrest of the husband of one of the families - he had tried to poison his wife so he could elope with his girlfriend. I also had to deal ...

Editorial: Roddick still has the flair to walk the walk

in this week's issue. Granted, it is hardly a revelation to PROs, but we can learn a great deal from someone

View From The Top: 'I'm an activist. I'm too old to bullshit'

's dealings. In the second volume of her memoirs, Business As Unusual, she says The Body Shop's trading ...

M&S deal helps Amazon to soar as car makers fall

Amazon surged into the top five of this week's Reputation Monitor on the back of news of a deal

Sainsbury's reputation soars after sales growth

The troubled supermarket also gained a fillip from news that it was outperforming rival Morrisons, and that it had replaced HSBC as sponsor of ITV's Drama Premiere series in a 12-month deal ... Bloomer's ousting in a £1.5m-plus payoff deal. Investors were said to be angered over a £1bn rights issue ...

News Analysis: Season of aggressive promotions

out' a minimum of one email alert a day in the run-up to Christmas. Flagging up price deals is 'a ... -led stories have to be far more sophisticated than "the cheapest deal in town". 'We need angles, not just ...

News Analysis: Will consumer PR revive hurt M&S?

is difficult to do exclusives,' says one figure familiar with the retailer's PR operations. 'Doing deals is a ... do,' says Hayes. 'It is probably overwhelmed by dealing with demand (from the media) because of its ... , and the retailer has always made a big deal out of its press days. However, this autumn's show has been delayed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.