Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
lunch at Pret. All of a sudden, my payments data shows that I start getting a supermarket meal deal ...
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PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...
Chime pushes ahead with Bell Pottinger sale
09 May 2012 | by Alec Mattinson
by PRWeek when news of the MBO first broke in January, the businesses included in the deal are all ... of Chime s PR business represented a bad deal for Chime . In its statement today, Chime said that its ...
College Hill founder Alex Sandberg steps down
08 May 2012 | by Alec Mattinson
majority stake to private equity firm Vitruvian Partners in October last year. The deal, which valued ...
Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
offer, whether it is insider information on a destination, access to exclusive deals or comprehensive ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office as it left taxpayers facing a potential loss of more than 400m. JANUARY There was a spike in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
. Users can then use the service to make a transaction. Daily deals will be offered through the service ...
Multitrip.com in tie-up with Real Radio
10 Apr 2012 | by Nick Batten
The brand, which is owned by Blue Insurances, yesterday started a four-month airtime deal with the GMG Radio-owned radio brand. It is sponsoring Real Radio North West s Cash Calls, where listeners ... . The deal includes 30-second ads and trails encouraging listeners to visit a bespoke microsite for Multitrip ...
Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
there s another side to this story. We re about to see huge leaps in how we deal with money. Within five years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
