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Daily deal site DiscountVouchers.co.uk hires Rooster PR

Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms....and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...

The changing face of music tie-ups

evolution Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ... to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ... ', citing UK rapper Professor Green - who has deals with Puma, Doritos, ZTE and Huawei - as an example ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

. It simply reflects the shift in global economic power away from the West. This deal is more ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

and search you are essentially dealing with Facebook and Google. Agencies like that simplicity.' Hitting ...

German shower specialist Hansgrohe hands GolinHarris global brief

. GolinHarris will also look to help the brand deal with challenges on emerging markets messaging. Bibi Hilton ...

When social media turns bad: dealing with negative comments

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

not make their price deals easy to understand ...

Nestlé revamps PR support as protest looms

.85bn. Following the deal, Nestl faces a planned protest outside its Croydon HQ next month ...

Hamleys switches from Seventy Seven PR to LightBrigade

success, so it s a big deal. The six-month brief will see LightBrigade launching to long lead media ...

Marc Pritchard interview: How P&G 'cracked' social ROI

advertising, you can really fuel a great deal of awareness. Q: At Facebook's first marketing conference ... Q: How do you deal with the ecological criticism of two of your best-known brands, Pampers and Tide ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.