Railtrack case puts focus on Gov't PR
01 Jul 2005 | by Anthony Hilton, City commentator on London's Evening Standard, anthony.hilton@haynet.com
get a nice balance of not endorsing the management but looking sensible.' When dealing ...
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Media Analysis: Pictures pave way to magic of travel
15 Jul 2005
-centric and care a lot about the look of the publication. But in practice there is not a great deal of difference ...
Murray open for extra sponsors
01 Jul 2005
Andrew Murray's PR machine would consider 'one or two' further sponsorship deals as Britain's new...The 18-year-old Scot, who surprised many by reaching Wimbledon's third round, is represented by Octagon, specifically via V-P Clifford Bloxham and client director Sian Masterton. Bloxham told PRWeek: 'It's not really about making money - any deals have got to mean a minimum time commitment for Andrew ...
Brains supports Welsh rugby at the right time
17 Jun 2005 | by Stephanie Siegle
Campaign: Sponsorship of the Welsh Rugby Team Client: Brains PR team: Golley Slater PR (Cardiff) Timescale: June 2004-ongoing Budget: £35,000 In June 2004, brewer Brains became the first Welsh company to sponsor its national rugby team. The deal was part of its overall marketing ...
Profile: Music to her ears - Jacquie Chalmers, co-founder, Amazing
17 Jun 2005 | by Alex Black
' drink and Ibiza club Manumission's rock night. Last week, Chalmers sealed a deal to handle this year ...
Connectpoint in Flent acquisition
29 Apr 2005 | by Donna Werbner
Connectpoint has acquired Flent PR in a deal that increases the Manchester-based agency's turnover...Twelve-year-old Flent's six clients include gas firm Calor, First Group's bus operations in Manchester and BASEC, the electrical standards body, all now incorporated into Connectpoint. Flent founder Frank Lysak and all five staff will join Connectpoint as part of the deal. Connectpoint has merged ...
News Analysis: Nike's reputation in spotlight again
01 Apr 2005
Nike's PR initiative to help tackle racism in football, StandupSpeakup, was backed by luminaries such as Ronaldinho and had the makings of an admirable corporate attempt to deal with a malignant social ill. The sportswear giant said it wanted to leave a lasting legacy, only recouping costs from its potentially multi ...
Opinion: Leader - UK plc can learn a lot from BA's Eddington
04 Mar 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
. But Eddington has brought a complete culture change. He had to deal with the cataclysmic events of 9/11 but held ...
Media relations: TrafficLink seeks new client base
18 Feb 2005
the three-year deal with National Express will act as an example to other transport firms, which he says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
