CAMPAIGN: Tech PR - Absenteeism survey raises Crown profile
27 Jun 2003 | by Ian Evans
light way into an issue that HR managers are trying to deal with. 'I found the PR company helpful ...
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News analysis: The PC 'bad boy' shows soft side
13 May 2005
change in our comms.' Dell is also facing a potentially far more problematic issue to deal with among ...
HP slashes global PR roster to three shops
01 Nov 2002 | by Holly Williams
't mean it's a done deal in the UK. We have two agencies on board at the moment, which we will be looking ...
BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
, has seen the brand boost its relationship management act and improve its dealings with the press ... sponsorships, in the shape of a $160m multi-year deal to be sole the marketing partner of Warner Brothers ... -producing gas turbines. However, following its failed takeover bid for Honeywell - the $43bn deal ...
Hewlett-Packard shelves plans for consumer pitch
07 Jun 2002 | by HOLLY WILLIAMS
deal. HP this week announced it would axe 10,000 jobs by November and a further 5,000 next year. ...
Fight for top PR job in HP/Compaq merger
10 May 2002 | by HOLLY WILLIAMS
Industry sources suggest the existing two PR chiefs - both of whom currently hold wider marketing roles - are in the running for the one top job to emerge from the deal. Prior to the merger, Compaq's UK ... will be axed as a result of the deal. But it has been confirmed the new HP is to start cutting 15,000 jobs ...
Fight for top PR job in HP/Compaq merger
09 May 2002 | by Holly Williams,
Industry sources suggest the existing two PR chiefs -- both of whom currently hold wider marketing roles -- are in the running for the one top job to emerge from the deal. Prior to the merger, Compaq ... and Europe PR position or how many comms staff will be axed as a result of the deal. But it has been ...
ANALYSIS: Tech PROs face future with cautious optimism - News last week of IT firm Detica's stock market flotation has raised hopes among technology PROs that the worst of the sector's troubles are now behind it, says Andy Allen
29 Mar 2002 | by ANDY ALLEN
. Instead of sealing a deal over a coffee and signing the next day, pitches now can take months, says ...
GBC beats seven to secure Speech Recognition work
14 Dec 2001
The Grant Butler Coomber Group has been appointed to promote the Speech Recognition Company. GBC, which saw off seven firms including rivals Firefly Communications to secure the contract, now has an ongoing retainer-based deal with SRC. The agency's brief is to promote SRC's desktop ...
ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott
26 Oct 2001 | by CHRIS SCOTT
. He is cautious about cutting back on spending, and warns: 'The right deal for you can become the wrong deal for your agencies. You'll get more value for money from them if they passionately believe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
