Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
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Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
they are in and the choices they can have. Both also criticised the Government s Responsibility Deal for not going far ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
away from defending sponsors in the past, arguing it was up to partners themselves to deal ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ... s Responsibility Deal in saying that it is failing to have a significant impact on obesity, and that trusting ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet.
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...
McDonald's kicks off Absolute breakfast show sponsorship
19 Mar 2012 | by Sarah Shearman
McDonald's has struck an eight-week deal with Absolute Radio to sponsor its breakfast shows, which...The fast food giant will be promoting its breakfast products, including porridge, breakfast wrap, sausage and egg McMuffin and coffees. It plans to promote the quality of its food, including its use of free-range eggs and British pork, through the deal, which was brokered by OMD. As well as sponsor ...
Domino's readies social media 'reverse auctions'
05 Mar 2012 | by Sarah Shearman
space. Past activity includes selling pizza on Facebook, running a check-in deal and a Foursquare ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
it will take more than a good deal to hold consumers' attention and, more importantly, sustain their investment. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
