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Facebook and Twitter target UK SMEs with adspend giveaways

Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...

Absolute Radio secures Euro 2012 commentary

Absolute Radio has expanded its investment in football by signing a six-figure deal to broadcast...Under the terms of the deal, Absolute Radio will have the rights to broadcast live commentary from all the England and Republic of Ireland's Euro 2012 group stage matches, as well as two quarter ... each day during the tournament. Absolute signed a three-year deal to broadcast commentary from ...

Unilever partners with News Corp and Viacom for digital content

Unilever has done deals with Fox, owned by News Corporation,and the owner of Paramount Pictures, MTV and Nickelodeon, Viacom, to sponsor made-for-web women's dramas and classic footage. A new Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ...

BBC retains Premier League highlights package

. The football body is releasing the broadcast rights to a total of 154 matches 16 more than the current deal ...

Absolute Radio nets Currys and PC World football deal

' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion....goal England score during Euro 2012. The deal was brokered by Lindsay Payne, group account director ...

West Brom replaces Bodog with Zoopla

The deal with Bodog was initially for two-years but included an option to end the deal after 12 months. The deal with Zoopla.co.uk, an online property brand begins on June 1 and will run at least ... . The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms....and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...

Bet365 to sponsor French Open on ITV

Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV...The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...

Evidon and DoubleVerify integrate privacy and ad verification

Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...

Novak Djokovic to wear Uniqlo at French Open

The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future ... appear to mean that his three-year deal with Sergio Tacchini has ended. Uniqlo said that Djokovic ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.