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Absolute Radio nets Currys and PC World football deal

' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion....goal England score during Euro 2012. The deal was brokered by Lindsay Payne, group account director ...

Brand builder: Under Armour

's playing kits, training wear and replica shirts from August in a deal that is understood to be worth 15.5m ... on kit deals and shirt sponsorship, while Under Armour paid not a penny. Under Armour now carries ... -playing' merchandise, such as casual wear. Under Armour's recent deal with Tottenham Hotspur is likely to be similar ...

John Lewis partners Kuoni for first 'shop within a shop'

. The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ...

Industry view: Does M&S's new value food range hit the spot?

budget and are much savvier about the deals they buy into. They are also wasting less, purchasing on a ...

Sainsbury's enters music download market

for 1m in October. Tracks will be available from 89p, chart albums from 6.99 and "Deal of the week ...

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

not make their price deals easy to understand ...

Think BR: How can brands harness the power of NFC?

network operator deal in place is with Sprint in the US. A strategic approach to mobile and digital ...

Costa strikes partnership with Kraft

The capsules are designed to be used with Kraft's Tassimo coffee-making machines. Rival Starbucks previously had a global, commercial relationship with Kraft, which distributed Starbucks' packaged coffee. However, the deal ended in acrimony in 2010. The Costa Coffee capsules (also known as discs ...

Think BR: Looking at shopper marketing through a new lens

levels of volume on deal. It s a vicious circle they dare not give up for fear of becoming uncompetitive ... . Providing you ve optimised your activities you ll avoid the deal junkies - a big chunk of your penetration ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

to reward its best customers and the roll-out of a last-minute deals service....can offer our customers even better Clubcard benefits and deals, such as personalised offers, new ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.