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Absolute Radio nets Currys and PC World football deal

' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion....goal England score during Euro 2012. The deal was brokered by Lindsay Payne, group account director ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms....and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... deal sites in the UK and 1,500 across Europe vying for customers. Rooster aims to target merchants by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

to date. Snare says Skype has 'a lot to offer' Microsoft. Other major deals include a strategic ...

Think BR: BrandZ shows why technology matters

are being created by technology and telecoms brands. Deals between Google and Motorola Mobility ...

Orange invests in film ties after sponsorship review

However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize ... Everywhere, denied the termination of the sponsorship deals was related to speculation that the company may ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ...

Phone company Vectone seeks help to target UK black and ethnic market

with increasing its presence UK pay-as-you-go market. The company, which offers users 'Sim only' deals, operates ...

Smart DRTV: harnessing a potent mix of mass market reach and data

good consumer. In addition, many are sceptical of the claims and quality of deals/brands being ... to success is the understanding the nature of the deal: there is a value exchange between the amount ...

Resident Evil 6 to sponsor 'The Walking Dead'

The Walking Dead starts this evening (14 May) and the sponsorship will include bumpers across the series' 13 episodes when they are shown on Channel 5 on Monday nights and also when they are repeated on digital channel 5*. The sponsorship idents were made by Channel 5's in-house team. The deal ...

ITV signs up Pepsi for Shazam-enabled ad in BGT final

ITV signed an exclusive deal with the audio-recognition service in April in order to become ... of digital trends". Mindshare devised and brokered the Pepsi Max deal. Cadbury's will integrate Shazam ... s Olympic sponsorship. The idea was devised by Drum, with the deal brokered by PHD. Follow Matthew ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.