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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

. It simply reflects the shift in global economic power away from the West. This deal is more ...

Locog defends role of embattled Olympic sponsors

away from defending sponsors in the past, arguing it was up to partners themselves to deal ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ... s Responsibility Deal in saying that it is failing to have a significant impact on obesity, and that trusting ...

Trafigura Beheer BV brings in Victora Dix for senior comms role

in the headlines, she added. The company, which deals in the supply and transport of crude oil, coal, petroleum ...

Reputation Survey: Energy providers - Public distrust over energy price cuts

. This does not bode well for government initiatives, such as smart meters and the Green Deal, which ... the cheapest deal? Yes: 8 No: 77 No opinion: 15 ...

Oil & Gas UK seeks agency to help improve public perceptions

Public Affairs was called in by Oil Gas UK last November to deal with European safety regulations ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet.

ISBA Conference: President spotlights online behavioural ads debate

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

the industry is ineffective in dealing with poor performing staff and 61% of them believe that media companies ...

Tom Kelly - No more cat and mouse

of dealing with it.' Kelly himself seems to provide evidence that this change of approach is achievable ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.