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Debenhams to veto airbrushed images

Debenhams is stepping up its campaign against airbrushing with the introduction of stringent...was 100% positive , and overwhelmingly in favour of the unaltered image, a Debenhams spokeswoman told ... image, a Debenhams spokeswoman told Marketing. As a result, the store is sending tough ...

Debenhams reports slight Christmas lift

LONDON - Department store retailer Debenhams has posted a slight profit rise for the last 18 weeks....7% at John Lewis. Debenhams chief executive Rob Templeman said the retailer's "focus on cash margin" helped ...

Alison Jones quits Debenhams for Arcadia

LONDON - Alison Jones, marketing director at department store-chain Debenhams is leaving...was promoted to the role of marketing director at Debenhams from head of marketing following the departure of Hugh Bradley in 2004. Bradley had been at Debenhams for 32 years and left to take early retirement. In October, Jones oversaw Debenhams first brand-led TV campaign for two years, focussing on design ...

Profile: Ed Watson, head of PR, Debenhams

The head of PR at Debenhams is using his creative talent to build a PR strategy that taps...-street retailers. But as he poses among the mannequins for PRWeek's shoot, causing many customers in Debenhams ... the attention of consumers. Three weeks ago, Debenhams generated widespread coverage when it used non-airbrushed images of models to launch a swimwear range. Body image has become a theme for Debenhams in recent months ...

Debenhams to trial non-airbrushed swimwear shots

Debenhams is taking a stance against airbrushing by using unenhanced pictures of models in its...looks and size. Mark Woods, director of creative and visual at Debenhams, said: "As a responsible ... in order for women to look beautiful." In February, Debenhams used Shannon Murray, a disabled model ...

Debenhams launches online interactive TV channel

Debenhams is to launch its first-ever interactive online TV channel that will give viewers style...Debenhams TV will be hosted on the retailer's website and the firm plans to air content in ... , Henry Holland and Matthew Williamson. The channel will feature Debenhams staff giving advice ... content will include a guide for the man who doesn't know his wife's bra size. Simon Forster, Debenhams ...

The Week: City News - Debenhams sales increase

Debenhams has reported a nominal 0.1 per cent year-on-year rise in like-for-like sales for the 18

Consumer - Debenhams champions size 16 models

Client: Debenhams PR team: In-house Timescale: February 2010 Budget: 200 February sees ... -up to London Fashion Week - To raise awareness of Principles' return to the High Street, at Debenhams ... branch of Debenhams, accompanied by a sign saying 'I'm a size 16, do you want to see more of me ...

Debenhams debuts in top 10 of BR app chart

Debenhams is the highest new entry in this week's BR app chart, with its first app taking sixth...in the Debenhams range. The department store also plans to add QR codes to its advertising and Debenhams store ...

Debenhams appoints Fredhopper to boost online user experience

LONDON - Debenhams has appointed Fredhopper to handle its e-commerce business as part of a renewed...-site search, navigation and merchandising for the Debenhams website, which was re-launched earlier this year ... . Joris Beckers, the chief executive of Fredhopper, said: "Debenhams is investing in technology ... ." Earlier this month, Debenhams reported static like-for-like sales for the previous six months, despite its ...

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