Debenhams 'Mother's Day' by JWT London
24 Mar 2011
Debenhams is launching a TV and viral film campaign, created by JWT London, prompting viewers to make their mums feel special on Mother’s Day.
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Debenhams ramps up mobile push with new site
16 Sep 2011 | by Matthew Chapman
Debenhams is launching a mobile-enabled transactional site to build on its range of shopping apps, with Debenham.com director Simon Forster claiming all mobile users are now catered for.
Debenhams broadens app availability
21 Mar 2011 | by Ed Owen
Debenhams has launched transactional apps for Android and Nokia phones, to supplement the version already available for iPhone.
Debenhams debuts in top 10 of BR app chart
27 Oct 2010 | by Daniel Farey-Jones
Debenhams is the highest new entry in this week's BR app chart, with its first app taking sixth spot.
Debenhams launches online interactive TV channel
25 Oct 2010 | by Ben Bold
Debenhams is to launch its first-ever interactive online TV channel that will give viewers style and shopping advice and allow them to purchase goods with a single click on a featured item.
Debenhams appoints Fredhopper to boost online user experience
19 Apr 2010 | by Matt Williams
LONDON - Debenhams has appointed Fredhopper to handle its e-commerce business as part of a renewed effort to improve its online store user experience and drive up sales.
Debenhams becomes first UK department store to sell goods on Amazon
21 Oct 2009 | by Amy Golding
LONDON - High street retailer Debenhams is to sell products on eBay and Amazon, including designer clothing and homewear items.
Debenhams to push online wedding service card
15 Apr 2008 | by Daniel Farey-Jones
LONDON - Debenhams is introducing an innovative digital angle to its wedding service in the form of a stored value card linking customers to its online retail offering.
Digital brief: Debenhams consolidates search marketing account
15 Apr 2008
Debenhams has consolidated its search marketing account into The Search Works following a pitch. The agency, which previously handled only certain elements of the department store chain's account, will now take control of its entire search brief including personal finance.
Debenhams to quit Nectar scheme
07 Feb 2008 | by Alex Donohue
LONDON - Debenhams will not renew its existing association with loyalty scheme Nectar when its contract expires next week, after deciding to focus its customer loyalty strategy on its own store card.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
