Debenhams debuts in top 10 of BR app chart
27 Oct 2010 | by Daniel Farey-Jones
Debenhams is the highest new entry in this week's BR app chart, with its first app taking sixth spot.
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Debenhams promised to offer its customers a more joined-up approach to marketing and revealed plans to open a number of new shops, as it reported a 8.6% rise in pre-tax profits to £160.3m in the 53 weeks ending 3 September.
Debenhams is the highest new entry in this week's BR app chart, with its first app taking sixth spot.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.