VIDEO: Debenhams returns to TV advertising today
19 Oct 2009 | by Jacquie Bowser
LONDON - After a two-year hiatus Debenhams is promoting itself on TV again from today with an ad campaign voiced by 'Withnail & I' actor Paul McGann - watch it now.
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Debenhams is the highest new entry in this week's BR app chart, with its first app taking sixth spot.
LONDON - After a two-year hiatus Debenhams is promoting itself on TV again from today with an ad campaign voiced by 'Withnail & I' actor Paul McGann - watch it now.
LONDON - A new department store price war has broken out on the high street after retail giants House of Fraser and John Lewis said they would match 25% discounts offered by rival Debenhams.
LONDON - Debenhams is introducing an innovative digital angle to its wedding service in the form of a stored value card linking customers to its online retail offering.
LONDON - Debenhams has become the first fashion retailer to introduce a 5p charge for plastic bags, in support of the Daily Mail's 'banish the bags' campaign.
LONDON - Debenhams will not renew its existing association with loyalty scheme Nectar when its contract expires next week, after deciding to focus its customer loyalty strategy on its own store card.
LONDON - Debenhams has escaped a ban from the watchdog for a press ad featuring models posing on a pedestrian level crossing, despite complaints that it could encourage people to play on railway tracks.
LONDON - High street fashion retailer Debenhams is sponsoring Red magazine's fashion supplement, an autumn/winter shopping guide published in the October issue, which is out this week.
LONDON - Debenhams has reappointed its incumbent direct marketing agency Fenix Communications following a four-way pitch.
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.