Debenhams trials touch-screen kiosks
15 Oct 2008 | by Fiona Ramsay
LONDON - Retailer Debenhams is to trial a new touch-screen service in stores which it hopes will grow sales of electrical goods by converting shoppers from browsers to buyers.
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LONDON - Debenhams managing director Angela Spindler is leaving the company on 30 November, only ten months after she joined, as part of a management reshuffle.
LONDON - Retailer Debenhams is to trial a new touch-screen service in stores which it hopes will grow sales of electrical goods by converting shoppers from browsers to buyers.
LONDON - Debenhams has hired start-up agency Frost Publishing to handle its customer magazine Debenhams Desire, which has a circulation of 750,000.
Debenhams has consolidated its search marketing account into The Search Works following a pitch. The agency, which previously handled only certain elements of the department store chain's account, will now take control of its entire search brief including personal finance.
Debenhams has hired Iris Experience to handle an experiential campaign.
A change in ownership and expansion programme have failed to deliver results for the department store.
Debenhams has acquired nine shops in Ireland for 29m euros (£19.5m). It has bought the outlets from Roches Stores, bringing its total number of retail units in the UK and Ireland to 135.
Debenhams has retained Fenix as its direct agency following a four-way pitch.
LONDON – Debenhams is reviewing its direct marketing arrangements after floating recently on the London Stock Exchange.
Debenhams is reviewing its direct marketing arrangements ahead of a mooted flotation on the London Stock Exchange.
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