O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
, with Sainsbury's, Comet, Tesco Direct and Debenhams all participating at launch, with plans in place to roll out ...
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Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over 500 brands including Debenhams, easyJet and eBay. It tells the viewer "not to look a gift horse ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
, and John Rocha, Jasper Conran and Matthew Williamson at Debenhams are all part of this burgeoning trend ...
Brand builder: Ultimo
14 Mar 2012 | by Kim Benjamin
was the same. Brand partnerships with supermarkets Asda and Tesco and department-store chain Debenhams ...
Revolution: Special Report - Third parties make the most of mobile
06 Mar 2012 | by Stuart Derrick
to embrace the opportunities of affiliate marketing across mobile platforms. Debenhams for one has dipped ...
Brand barometer: Department stores, which is most prominent on the web?
23 Jan 2012 | by Gemma Charles
Debenhams generated the most online conversations compared to competitors Marks & Spencer, House
Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better
18 Jan 2012 | by Helen Edwards, PPA Business columnist of the year
.3% on the previous year. - Debenhams - After a record pre-Christmas week, the department store's share price ...
Morrisons appoints Lancaster to lead Kiddicare marketing
17 Jan 2012 | by Matthew Chapman
on the strategic launch of JohnLewis.com and Debenhams.com. The supermarket acquired Kiddicare in a 70m deal ...
Blue Dragon rolls out Chinese New Year Aurasma campaign
13 Jan 2012 | by Sarah Shearman
in the UK, with a number of brands, including Magners , Tesco and Debenhams, using it in their digital ...
M&S Christmas sales boosted by food and discounting
10 Jan 2012 | by Matthew Chapman
and spend. Also updating the market today was department store chain Debenhams, which operates 170 stores ... Sharp, chief executive of Debenhams, said: "We are confident that the design, quality and value offered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
