Ultimo to enter FMCG arena with beauty line
30 Nov 2011 | by Sarah Shearman
at Asda, Diamond Boutique for Tesco and Adore Moi by Ultimo for Debenhams. ...
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Debenhams cashes in on Olympics with British-themed homewares for 2012
09 Dec 2011 | by Rachel Barnes
Debenhams is expanding its designer collaboration Editions brand into homewares in spring...to London landmarks. The British theme is part of Debenhams wider strategy for its home offer next year ... Debenhams is not a sponsor of the London 2012 Games, it has bought in a range of official Olympics ... -owned by Sadie Frost - into loungewear. Debenhams also plans to scale up the premium offer within its beauty ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
shopping opportunities; for example, the peak trading time for Debenhams' mobile commerce channel is 10pm ...
Debenhams enlists new designers for menswear challenge
10 Nov 2011 | by Rachel Barnes
Debenhams is hoping to inject a younger, edgier style into its menswear, with the launch of a...be sold more widely through the 160-store chain, alongside other Designers at Debenhams, including Jeff Banks and Jasper Conran. Details are still in the planning stage. Designers at Debenhams first ... menswear. Debenhams has been introducing a more youthful focus across all its menswear ranges this year ...
Debenhams promises renewed focus on marketing
20 Oct 2011 | by John Reynolds
Debenhams promised to offer its customers a more joined-up approach to marketing and revealed plans...of rising prices. In its financial results today (20 October), Debenhams reported pre-tax profits of 160 ... which take out new stores were up 1.2%. Debenhams said it planned to open 10 stores and revamp a ... internationally. Debenhams operates 169 stores in Britain, Ireland and Denmark, along with 64 franchised ...
Profile: Richard Cristofoli, marketing director at Debenhams, has a designer plan on growth
15 Sep 2011 | by Rachel Barnes
Richard Cristofoli, marketing director at Debenhams, is focusing on the department-store chain...in fashion. However, Richard Cristofoli, now six months into his tenure as marketing director at Debenhams ... . Collaborative spirit When we meet, Cristofoli, 41, is decked out in Designers at Debenhams garb: a J ... Debenhams collection that launched this spring. They create a substantial proportion of all Debenhams' 'own ...
Debenhams 'life made fabulous' by JWT London
05 Sep 2011
Debenhams has unveiled its autumn/winter brand campaign, which focuses on its designer range.
Cheethambell JWT wins £5 million Bhs account
01 Sep 2011 | by Ian Darby
rivals such as Marks Spencer and Debenhams. Last year, it revamped its logo and changed its website. ...
Henry Holland stars in Debenhams 'Life Made Fabulous' campaign
27 Aug 2011 | by Rachel Barnes
Debenhams is launching a multimillion-pound ad campaign on Wednesday (31 August), starring some...that ended Debenhams' four-year absence from TV when they launched last spring. However, this latest ... London, will also feature Debenhams non-designer own-brand Red Herring in one ad, in an effort ... said: "The spring campaign was vital in reminding customers about the unique relationship Debenhams has ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
-street brands, including Asda, Marks Spencer and Debenhams, have signed up. However, a number of areas set ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
