O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
, with Sainsbury's, Comet, Tesco Direct and Debenhams all participating at launch, with plans in place to roll out ...
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Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over 500 brands including Debenhams, easyJet and eBay. It tells the viewer "not to look a gift horse ...
Think BR: The new era of emotive advertising
28 Feb 2012 | by Danny Turnbull
, what is Debenhams? Or House of Fraser? Don t be surprised if marketers cotton ...
American shapewear brand Spanx hires EdenCancan for UK drive
20 Jan 2012 | by Sara Luker
The brand has called in EdenCancan to handle all of its UK PR activity. The slimming underwear, which is understood to be worn by celebrities including Oprah Winfrey and Kim Kardashian, is sold in the UK through Selfridges, Harvey Nichols, John Lewis and Debenhams. EdenCancan is charged ...
Blue Dragon rolls out Chinese New Year Aurasma campaign
13 Jan 2012 | by Sarah Shearman
in the UK, with a number of brands, including Magners , Tesco and Debenhams, using it in their digital ...
What's in store for 2012?
11 Jan 2012 | by Kate Magee
This is predicted to be the year that the tablet moves from a toy to a work tool. Debenhams head of PR Ed Watson ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
shopping opportunities; for example, the peak trading time for Debenhams' mobile commerce channel is 10pm ...
Is conflict a barrier at pitchlist stage?
13 Oct 2011 | by John Tylee
- now merged with Dare - parted company with Debenhams to pitch for the John Lewis account, which ... confronted the issue head-on with Debenhams. They completely understood and we remain friends." Meanwhile ...
Spurs readies augmented reality app
30 Sep 2011 | by John Reynolds
The Premier league club has hailed the technology as revolutionary. The augmented reality technology, called Aurasma, has already been used by Debenhams, Tesco, and other high-street brands in their marketing activities. Aurasma is owned by Autonomy, which is a Spurs shirt sponsor. Tottenham will use ...
Tesco mixes augmented reality into Price Drop push
27 Sep 2011 | by Matthew Chapman
Debenhams, Magners and Wetherspoons . The Red Brick Road is the creative agency behind the campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
