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Marketers face challenge of predicting Go Go Hamsters and other hit toys at Christmas
24 Nov 2009 | by Suzy Bashford
such as Debenhams and Argos were listed alongside lesser-known, often online-only, outfits such as Cheap Smells ... , or accessories to go with a main gift, rather than lots of little presents.' Expert view Debenhams Ali Jones, marketing director, Debenhams There is a very fine balance between maximising buzz around ...
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