Brand builder: Ultimo
14 Mar 2012 | by Kim Benjamin
was the same. Brand partnerships with supermarkets Asda and Tesco and department-store chain Debenhams ...
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Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
Debenhams has revamped its comms team with a number of senior hires, to more closely align...and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ... and accessories, including the Designers at Debenhams collection. Lacey said: The appointments are part of a ...
Brand barometer: Department stores, which is most prominent on the web?
23 Jan 2012 | by Gemma Charles
Debenhams generated the most online conversations compared to competitors Marks & Spencer, House
Morrisons appoints Lancaster to lead Kiddicare marketing
17 Jan 2012 | by Matthew Chapman
on the strategic launch of JohnLewis.com and Debenhams.com. The supermarket acquired Kiddicare in a 70m deal ...
M&S Christmas sales boosted by food and discounting
10 Jan 2012 | by Matthew Chapman
and spend. Also updating the market today was department store chain Debenhams, which operates 170 stores ... Sharp, chief executive of Debenhams, said: "We are confident that the design, quality and value offered ...
Retailers turn to discount ads to lure shoppers
16 Dec 2011 | by John Reynolds
, as always, if they have an item on sale that we sell, it s on sale with us." Debenhams is running press ...
Debenhams cashes in on Olympics with British-themed homewares for 2012
09 Dec 2011 | by Rachel Barnes
Debenhams is expanding its designer collaboration Editions brand into homewares in spring...to London landmarks. The British theme is part of Debenhams wider strategy for its home offer next year ... Debenhams is not a sponsor of the London 2012 Games, it has bought in a range of official Olympics ... -owned by Sadie Frost - into loungewear. Debenhams also plans to scale up the premium offer within its beauty ...
Christmas rush stalls as analysts warn of brand damage
09 Dec 2011 | by Matthew Chapman
incomes and job uncertainty it s particularly prevalent this year." Debenhams is currently running a 30 ...
John Lewis highlights price-match promise
02 Dec 2011 | by Matthew Chapman
John Lewis has reacted to Debenhams' Big Gift Event sale this weekend with press ads highlighting.... Debenhams is currently running a Big Gift Event sale until Sunday, offering up to 30% off throughout ...
Debenhams promises renewed focus on marketing
20 Oct 2011 | by John Reynolds
Debenhams promised to offer its customers a more joined-up approach to marketing and revealed plans...of rising prices. In its financial results today (20 October), Debenhams reported pre-tax profits of 160 ... which take out new stores were up 1.2%. Debenhams said it planned to open 10 stores and revamp a ... internationally. Debenhams operates 169 stores in Britain, Ireland and Denmark, along with 64 franchised ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
