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Retailers convinced by mobile but lack strategy

14 Apr 2011 | by Ed Owen

% of their budget on mobile. Debenhams is one brand to have invested heavily in mobile. Retailers ...

Debenhams broadens app availability

21 Mar 2011 | by Ed Owen

Debenhams has launched transactional apps for Android and Nokia phones, to supplement the version...Debenhams' iPhone app has been used 90,000 times, for sales worth more than 1m, since its launch ... for Debenhams, said: "Our iPhone app has already seen 2.4 million shopping sessions, with 110,000 customers using the app more than five times. "Launching on the Android and Nokia platforms opens Debenhams ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

environment and to the brands that inhabit it. Debenhams and Domino's Pizza are already developing ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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