MEDIA: DEBENHAMS MAGAZINE: AN EXPERT’S VIEW
18 Apr 1997 | by CLAIRE BEALE, Campaign’s media ed
Claire Beale reveals that a glossy magazine can lend style to a rather drab store.
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Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join the department store chain
12 Dec 1997 | by IAN DARBY
Alex Mackey is making changes. In the past six weeks he s married, moved house and switched jobs. While honeymooning in Thailand he accepted a job offer from Debenhams to head its communications effort as it demerges from the Burton Group.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
