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FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports

a licensing deal with Debenhams to develop an expanded range of clothing and footwear. Originally available only in Debenhams larger outlets, the JCB range has been so popular that it is now going into its third season in most Debenhams stores. The decision to move into high ...

FASHION REPORT: How magazines keep their grip on fashion advertisers - Style and fashion coverage is now spreading into mainstream media - and the advertisers are taking notice

this year and Debenhams the year before. The audience demographic at the station makes it unlikely ...

CAMPAIGN REPORT: CHOOSING AN AGENCY - The science of picking a Contract publisher. Today’s contract publishers have helped to blur the distinction between entertaining customers and selling to them, Richard Cook explains

of the magazine is supplemented by its direct effect on sales. With our Debenhams magazine the main job was to try and change people s perceptions of Debenhams, to encourage the sort of people who might ...

REVIEW: Marketing and advertising news in the week’s press ..

that it is to demerge with Debenhams has led to speculation about the pressure now on the remaining Burton Group companies to strengthen their trading performance. Under the group s plans, Debenhams will be floated ...

Headliner: Vogue’s reformer flourishes beyond fashion’s ivory tower

in the media with a high-street fashion issue which pictured Kate Moss dressed by Debenhams (shock horror ...

TOP UK AND EUROPEAN BRANDS: TOP 100 UK BRANDS

Store Collett Dickenson Pearce 87 30 Debenhams Direct 88 ... Furniture Store TMD Carat 87 30 Debenhams ...

MEDIA: DEBENHAMS MAGAZINE: AN EXPERT’S VIEW

. Shopaholic though I am, Debenhams is the sort of store I try to avoid. Only when I ve been in every other shop without finding a particular shade of underwear will I brave Debenhams fluorescence. Yes ... and fluffy slippers. So, when Debenhams landed on my desk, I was prepared for a drab read ...

FOR THE RECORD

, and the interactive arm of Mediapolis in France. Debenhams has launched its own in-store magazine, called Debenhams, the Magazine for Modern Living. It will be published three times a year by John Brown Publishing and will be available from Debenhams stores for pounds 2 or free to Debenhams card holders ...

TBWA’s McKay to quit for M&C Saatchi post

revealed this week that Debenhams, part of the Burton Group, is talking to agencies about TBWA s pounds 1 ...

INTERACTIVE: How will Conde Nast handle Burton Group’s online shopping venture? - CASE STUDY/BURTON GROUP/The Internet services from Burtons Menswear aim to be dynamic yet coherent, Gideon Summerfield says

: Debenhams, Burtons Menswear, Dorothy Perkins, Evans, Principles, TopShop and TopMan. The sites ...

 

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