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MARKETING MIX: That was the week that was

branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

include stores such as Debenhams, which insists he is as popular as ever. Kids can visit him for free ...

Hair salon chain takes one name

in department stores such as Selfridges, House of Fraser and Debenhams, have all been designed to a new ...

NEW MEDIA: Allders wedding customers can buy gifts online

with other stores including Debenhams and John Lewis, has a brochure type site. The site - at www ...

CUSTOMER MAGAZINES: Winning words - Production values in customer titles are higher than ever. Robert Gray asks why

, Debenhams and Hot Air for Virgin Atlantic - recalls that several years ago clients would approach him ...

AGENDA: Title fights - Winners and losers in the magazine war/ABC figures signal the highs and lows of magazine sales. Andy Fry examines the sectors to discover the best performers

it are the likes of The Somerfield Magazine, Debenhams, Saga Magazine, Ford Magazine and The Vauxhall Magazine ...

MEDIA: Debenhams arrival

Publishing as advertising manager on its Debenhams magazine....Paula Cain, former advertising director of Emap s Just 17, Bliss and Looks, has joined John Brown Publishing as advertising manager on its Debenhams magazine. ...

INCENTIVES: Tokens of corporate esteem - Long derided as practical but dull, gift vouchers are at last coming into their own, thanks to their sheer flexibility. Louella Miles reports

of Debenhams and the renaming of Burton Group, focusing on the two new vouchers which ensued: Arcadia and Debenhams. Rosehill is keeping a close eye on developments elsewhere on the voucher scene ...

CUSTOMER MAGAZINES: Titles turn heavyweight - Contract publishing is no longer solely the domain of specialists. Now, ad agencies and consumer publishers are getting in on the act, writes Andy Fry

. The first is through its own contract division whose key clients include House of Fraser, Debenhams ...

 

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