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FOCUS: CONTRACT PUBLISHING - How to make a contract killing/From publications which would not look out of place alongside consumer magazines to corporate titles, the contract publishing sector is enjoying boom times. Hilary Freeman reports

, whose portfolio includes customer magazines for Virgin Atlantic, Debenhams and IKEA. But now, bigger ...

Client Loyalty: Sustaining a long and happy PR relationship - A report in the Director magazine claims that only 15 per cent of clients have had the same PR agency for five years or more, so has loyalty become an alien concept in PR?

more project work today than five years ago. Debenham s head of corporate communications Alex ...

Debenhams shops for a new PR agency

Debenhams, the high-street retailer which demerged from the Burton Group in January, has dropped...Debenhams, the high-street retailer which demerged from the Burton Group in January, has dropped ... . According to a Debenhams spokesman the split was entirely amicable . Debenhams is believed ... . The remit for the appointed agency is understood to involve a focus on particular products that Debenhams ...

MEDIA Profile: Putting a soft focus on food - Neale Whitaker, editor, Food Illustrated

editor, Debenhams and Ikea Magazines 1997 Editor, Food Illustrated ...

HOTLINE

stores group, Debenhams. Its advertising is handled in-house and the appointment is not expected ...

CUSTOMER MAGAZINES: Titles turn heavyweight - Contract publishing is no longer solely the domain of specialists. Now, ad agencies and consumer publishers are getting in on the act, writes Andy Fry

. The first is through its own contract division whose key clients include House of Fraser, Debenhams ...

John Brown brings out Food Illustrated in struggling sector

editor of John Brown s Debenhams magazine and Ikea s Room magazine. The 132-page, perfect ...

 

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