to remove filtersPROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
include stores such as Debenhams, which insists he is as popular as ever. Kids can visit him for free ...
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MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce ...
INCENTIVES: Tokens of corporate esteem - Long derided as practical but dull, gift vouchers are at last coming into their own, thanks to their sheer flexibility. Louella Miles reports
07 May 1998 | by LOUELLA MILES
of Debenhams and the renaming of Burton Group, focusing on the two new vouchers which ensued: Arcadia and Debenhams. Rosehill is keeping a close eye on developments elsewhere on the voucher scene ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
