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REVIEW: Marketing and advertising news in the week’s press

11 Jun 1999 | by CLAIRE BEALE

Tablets to publicise their endorsement by Debenhams and Hotpoint. The creative work is by J. Walter ...

SALES PROMOTION: Cross-border conflicts - Pan-European sales promotions are still affected by differing national laws. Soon the EU may change that. Is there a single formula for trans-national success? David Murphy writes

11 Feb 1999 | by DAVID MURPHY

Air Miles; Boots; Debenhams; Kingfisher; Marks Capital Incentives; Next and Royal Doulton ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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