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Debenhams this week launches a new pounds 1m TV campaign featuring supermodel Caprice in a bid to woo shoppers into its high street stores during the pre-Christmas rush.
Debenhams’ internet shopping site will take four years to break even and will take another four to make the same profit as one new high-street outlet, according to the retailer’s new chief executive.
Debenhams, the high-street retailer which recently lost its chief executive to BhS, said its profits were hit by the poor performance of its internet and home shopping operations.
Terry Green, the just-resigned Debenhams chief executive, is fuelling rumours that he will launch a hostile bid for Marks & Spencer, following his surprise stand-down from the company yesterday.
High-street retailer Debenhams is opening 11 new stores and creating 4,000 jobs in the next four years, bringing its total number of outlets in the UK to 100.
Debenhams has signed a licensing deal with Attic Futura s teen mag Sugar to develop a range of Sugar-branded clothing aimed at 12- to 17-year-old girls.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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