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NEW MEDIA BRIEFS: Overture signs companies for ad campaigns

Overture, the pay-for-performance search engine, has signed up Marks & Spencer, Debenhams, Littlewoods, Comet and Interflora to book search advertising campaigns for the Christmas shopping season. The addition of the high street brands takes Overture's paying advertisers to more than 3000. ...

NEW MEDIA: Debenhams improves online targeting

Debenhams has overhauled its web site in an effort to boost its e-commerce revenues ... Debenhams.com. Its present site went live in November 1999. According to e-commerce director Simon ... . The company will promote Debenhams.com through a banner campaign, which kicks off next month on major search ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.