NEW MEDIA: Debenhams improves online targeting
04 Oct 2001 | by RAVI CHANDIRAMANI
Debenhams has overhauled its web site in an effort to boost its e-commerce revenues. The relaunch marks the culmination of a project initiated by the retailer in April 2000 to redevelop Debenhams.com. Its present site went live in November 1999. According to e-commerce director Simon...



