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NEW MEDIA BRIEFS: Debenhams extends e-commerce offering with health and beauty line

Debenhams has extended its e-commerce offering with a health and beauty line featuring brands such as Estee Lauder, Calvin Klein and Clinique as well as its own-branded health and beauty products. It is also providing pre-Christmas free delivery as well as gift vouchers for beauty brand Clarins....

NEW MEDIA: Debenhams improves online targeting

Debenhams has overhauled its web site in an effort to boost its e-commerce revenues. The relaunch marks the culmination of a project initiated by the retailer in April 2000 to redevelop Debenhams.com. Its present site went live in November 1999. According to e-commerce director Simon...

Debenhams joins forces with Clinique and She

Debenhams, the department store, has joined forces with cosmetics brand Clinique and She magazine to create a fundraising campaign for Breast Cancer Awareness. The charity will receive 50p from every bra and Clinique lipstick sold in Debenhams for the next four weeks, and 10p from every sale...

WCRS kicks off 'sexy' Debenhams campaign

Sophie Anderton is featured sprawling provocatively in her underwear in WCRS's new national campaign for Debenhams. The agency has created a TV and press campaign to launch the department store's autumn collection for its Reger designer lingerie range. It will aim to persuade consumers...

 

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