Debenhams backs autumn range with WCRS TV campaign
30 Aug 2002 | by JENNY WATTS
WCRS is continuing to encourage positive reappraisal of the Debenhams department store in a new TV campaign launching its autumn collection.
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Tulchan scoops Debenhams City brief
06 Sep 2002
Debenhams has switched City PR firms after more than four years with The Maitland Consultancy.
MEDIA: Debenhams' iTV ad aims to boost mail-order arm
29 Aug 2002
Debenhams is to be the first fashion retailer to run an interactive TV ad, with a campaign on Sky Active.
Debenhams wins Marketing Society Grand Prix award
20 Jun 2002 | by ALEXANDRA JARDINE
Debenhams has scooped the Grand Prix at this year's Marketing Society Awards, thanks to a dramatic reversal in its fortunes in a tough retail climate.
Debenhams wins Marketing Society Grand Prix award
19 Jun 2002 | by Alexandra Jardine,
LONDON - Debenhams has scooped the Grand Prix at this year's Marketing Society Awards, thanks to a dramatic reversal in its fortunes in a tough retail climate.
Debenhams returns for three weeks in May
25 Apr 2002
Debenhams returns to TV for three weeks in May with a campaign that aims to build the brand's image as a stylish, modern department store selling affordable designer ranges. The ads feature clothes from its J by Jasper Conran and Maine New England summer fashion ranges.In one execution, models are featured...
STOP PRESS: Debenhams reports rise in sales
18 Apr 2002
Debenhams has reported a 5.1% rise in sales compared with the same period last year in its mid-year results. Pre-tax profit ending March 2 rose 14 % to £92 m.
Debenhams hires Synopsis to promote internal comms
22 Feb 2002 | by GIDON FREEMAN
Department store Debenhams is to embark on a fresh internal comms drive this week following the hiring of niche consultancy Synopsis Communications.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
