22 Nov 2002
| by MARK SWENEY
, BP, Debenhams and Barclaycard, is seeking a digital creative agency.
22 Nov 2002
-rated).
The Debenhams ad has great music but looks like a less interesting version of a striking ad it ran last year ...
toasters. Debenhams has some Christmas stock in for Christmas. People who haven't flown with Emirates ...
's one thing that you need to know about that lot at Leo Burnett. They're ugly bastards.
DEBENHAMS ...
04 Oct 2002
| by MARK SWENEY
The high-flying launch campaign behind Nectar, the new customer loyalty reward scheme with £50 million in backing from its founders Sainsbury's, BP, Debenhams and Barclaycard, has come down to earth with a technical crash.
All online registrations for the scheme, which were encouraged with the carrot ...
20 Sep 2002
| by GLEN MUTEL
's, BP, Debenhams and Barclaycard.
A lot will depend on Nectar's advertising strategy, and the success ...
.
It was also important that the campaign didn't undermine the brand values of Sainsbury's, Debenhams, BP ...
13 Sep 2002
| by GLEN MUTEL
Nectar, which was founded by Sainsbury's, Barclaycard, Debenhams and BP, is looking to distance itself from its rivals by focusing on regularly consumable rewards from partners such as McDonald ...
Sainsbury's, Debenhams and BP products as well as Barclaycard credit cards.
The TV ads will be supported ...
30 Aug 2002
| by JENNY WATTS
WCRS is continuing to encourage positive reappraisal of the
Debenhams department store in a new TV...The advertising is also timed to coincide with the store's launch of
Nectar, the UK's first loyalty card scheme to feature multiple
companies. Debenhams ...
identified as those read by Debenhams' core target
group. These include Marie Claire, Cosmopolitan, Elle ...
30 Aug 2002
| by HELEN JONES
Cedar Debenhams, Nikon, BA
Interpublic Group JCC Microsoft, Lexus ...
07 Jun 2002
| by IAN DARBY
Nectar, the new loyalty scheme backed by Sainsbury's, Debenhams, BP
and Barclaycard, will launch.... The involvement in Nectar marks Debenhams' first commitment to a loyalty
scheme. The existing programmes operated ...
08 Mar 2002
| by JENNY WATTS
in his former position as the head of marketing at
Debenhams. The launch will be supported by a direct ...