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LMUK lines up three to compete for Nectar digital brief

, BP, Debenhams and Barclaycard, is seeking a digital creative agency.

PRIVATE VIEW: Steve Henry is the executive creative director at HHCL & Partners

-rated). The Debenhams ad has great music but looks like a less interesting version of a striking ad it ran last year ... toasters. Debenhams has some Christmas stock in for Christmas. People who haven't flown with Emirates ... 's one thing that you need to know about that lot at Leo Burnett. They're ugly bastards. DEBENHAMS ...

NEW MEDIA: SPOTLIGHT ON NECTAR - Nectar's crash reveals danger of creating too much demand

The high-flying launch campaign behind Nectar, the new customer loyalty reward scheme with £50 million in backing from its founders Sainsbury's, BP, Debenhams and Barclaycard, has come down to earth with a technical crash. All online registrations for the scheme, which were encouraged with the carrot ...

CLOSE-UP: LIVE ISSUE/NECTAR - Will WCRS's ads for Nectar launch a distinguishable brand? Glen Mutel reports

's, BP, Debenhams and Barclaycard. A lot will depend on Nectar's advertising strategy, and the success ... . It was also important that the campaign didn't undermine the brand values of Sainsbury's, Debenhams, BP ...

WCRS produces multimedia work for Nectar

Nectar, which was founded by Sainsbury's, Barclaycard, Debenhams and BP, is looking to distance itself from its rivals by focusing on regularly consumable rewards from partners such as McDonald ... Sainsbury's, Debenhams and BP products as well as Barclaycard credit cards. The TV ads will be supported ...

Debenhams backs autumn range with WCRS TV campaign

WCRS is continuing to encourage positive reappraisal of the Debenhams department store in a new TV...The advertising is also timed to coincide with the store's launch of Nectar, the UK's first loyalty card scheme to feature multiple companies. Debenhams ... identified as those read by Debenhams' core target group. These include Marie Claire, Cosmopolitan, Elle ...

PUBLISHING AGENCIES: The Group Dynamic

Cedar Debenhams, Nikon, BA Interpublic Group JCC Microsoft, Lexus ...

Nectar names three agencies to handle £50m launch effort

Nectar, the new loyalty scheme backed by Sainsbury's, Debenhams, BP and Barclaycard, will launch.... The involvement in Nectar marks Debenhams' first commitment to a loyalty scheme. The existing programmes operated ...

WCRS wins £10m air miles launch account

in his former position as the head of marketing at Debenhams. The launch will be supported by a direct ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.