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The three companies are preparing massive promotions as Air Miles and buy and fly! attempt to undermine the launch of Nectar, the scheme backed by Sainsbury's, Barclaycard, BP and Debenhams. Air Miles will support a £30m flights offer with an ad campaign created by TBWA\London, while buy and fly! is spending ...
WCRS is continuing to encourage positive reappraisal of the Debenhams department store in a new TV...The advertising is also timed to coincide with the store's launch of Nectar, the UK's first loyalty card scheme to feature multiple companies. Debenhams ... identified as those read by Debenhams' core target group. These include Marie Claire, Cosmopolitan, Elle ...
Cedar Debenhams, Nikon, BA Interpublic Group JCC Microsoft, Lexus ...
Debenhams is to be the first fashion retailer to run an interactive TV ad, with a campaign on Sky...The ad will aim to bolster revenues to its mail-order division by inviting viewers to order a free Debenhams Direct mail-order catalogue. The interactive ad ... brands such as Renault and gaming brands such as Playjam. A Debenhams spokesman said the activity ...
consumers to spend points earned in Debenhams and Sainsbury's on Big Macs.
collect points at Debenhams, Sainsbury's and BP when the company joins Nectar, the biggest loyalty scheme ...
that will allow consumers to spend points earned in Debenhams and Sainsbury's on Big Macs.
of brands to a department store. John Lewis or Debenhams have done great things with their brands, he says ... , global development Brand heroes: John Lewis, Debenhams UK holidaymakers carried in 2001: 5,539,500 Planes ...
background and the logos of the scheme's four founding partners: Sainsbury's, Barclaycard, BP and Debenhams ...
-for-like growth in the quarter by around 1%." Sainsbury's is teaming up with Barclaycard, Debenhams and BP ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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