to remove filtersLMUK lines up three to compete for Nectar digital brief
22 Nov 2002 | by MARK SWENEY
, BP, Debenhams and Barclaycard, is seeking a digital creative agency.
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Hogarth wins John Lewis Partnership financial PR brief
06 Dec 2002
John Lewis put the brief out to pitch following a conflict of interest with Tulchan Communications, which won Debenham's account two months ago (PRWeek, 11 October). Hogarth will handle a financial PR remit, concentrating on communicating the company's partnership structure. It is understood the agency ...
Nectar sparks row with sign-up claim
21 Nov 2002 | by MARK KLEINMAN
, along with Nectar's partners Sainsbury's, BP, Barclaycard and Debenhams, has put a £40m marketing spend ...
Nectar sparks row with sign-up claim
20 Nov 2002 | by Mark Kleinman,
's partners Sainsbury's, BP, Barclaycard and Debenhams, has put a £40m marketing spend behind the card since ...
Nectar pulls 1.8m visitors in first month
16 Oct 2002 | by Joe Gill,
LONDON - The website for Nectar, the loyalty scheme for Debenhams, Sainsbury's, BP and Barclaycard...-- mypoints.co.uk's unique audience figure was 387,000 and airmiles.co.uk had 295,000. Debenhams ...
HBOS set to cut Card Services agencies
10 Oct 2002 | by Mark Kleinman,
with Sainsbury's, BP and Debenhams, while Lloyds TSB drafted in the Goldfish launch marketing director Grant ...
DIRECT: HBOS set to cut Card Services agencies
10 Oct 2002 | by MARK KLEINMAN
with Sainsbury's, BP and Debenhams, while Lloyds TSB drafted in the Goldfish launch marketing director Grant ...
NEW MEDIA: SPOTLIGHT ON NECTAR - Nectar's crash reveals danger of creating too much demand
04 Oct 2002 | by MARK SWENEY
The high-flying launch campaign behind Nectar, the new customer loyalty reward scheme with £50 million in backing from its founders Sainsbury's, BP, Debenhams and Barclaycard, has come down to earth with a technical crash. All online registrations for the scheme, which were encouraged with the carrot ...
CLOSE-UP: LIVE ISSUE/NECTAR - Will WCRS's ads for Nectar launch a distinguishable brand? Glen Mutel reports
20 Sep 2002 | by GLEN MUTEL
's, BP, Debenhams and Barclaycard. A lot will depend on Nectar's advertising strategy, and the success ... . It was also important that the campaign didn't undermine the brand values of Sainsbury's, Debenhams, BP ...
Asda rubbishes loyalty card schemes
16 Sep 2002 | by Claire Billings,
, Debenhams and BP, and claims to be the "UK's most comprehensive reward programme". According to reports ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
