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Agency of the Year: Customer Publishing Agency of the Year - Best of the rest

15 Dec 2004

from retailers such as Debenhams, for which it is producing fashion and style magazine Desire ...

Editorial: Debenhams is the big win MCBD needed

10 Dec 2004

Debenhams account. One of MCBD's shortcomings has always been its failure to drive its growth

Lastminute chief Hoberman seeks 'emotional connection'

08 Dec 2004 | by Daniel Rogers and Mark Sweney,

. Deals with Debenhams, Toni & Guy, Muji and outdoor specialist Ellis Brigham, struck by SP Partnerships ... . Under the Debenhams deal, skiing holidays will be promoted at two shopping events. Lastminute ...

Lastminute chief seeks 'emotional connection'

08 Dec 2004 | by Daniel Rogers and Mark Sweney

promotional strategy by partnering with several leading high-street brands. Deals with Debenhams, Toni Guy ... 's skiing holidays and Christmas and New Year breaks, as well as its gift range. Under the Debenhams deal ...

Sector Insight: Women's underwear - Beyond the basics

08 Dec 2004 | by Jane Bainbridge

Spencer and Debenhams have expanded their ranges. But hosiery remains the biggest sector, as women ... has grown and stores such as Debenhams have branched out into the luxury sector with designer brands ... 8 7 4 6 Tesco 8 7 4 7 Debenhams ...

News Analysis: Christmas comes early

08 Dec 2004 | by Alexandra Jardine

one-day sales on 11 November and 2 December; Debenhams held a two-day sale on 17-18 November ... sets 50% Debenhams Two-day sale 25 ...

Hotline: MCBD picks up Debenhams advertising account

03 Dec 2004

Miles Calcraft Briginshaw Duffy has picked up the £16.5 million Debenhams advertising account

MCBD beats three to take £17m Debenhams account

02 Dec 2004 | by Jennifer Whitehead,

chain Debenhams, following a four-way pitch....to DDB London. The appointment comes as Debenhams revealed plans to increase its marketing spend by up ... of marketing at Debenhams. She told Marketing magazine this week: "Our 'Designers at Debenhams' campaign has ... will appear in March to promote Debenhams' spring/summer 2005 collection. WCRS held the account for almost ...

Debenhams to integrate work

01 Dec 2004

Debenhams is to increase its marketing spend by up to 10% next year as it develops a strategy to co...not followed through in-store. 'Our "Designers at Debenhams" campaign has been successful, but we need ... next year. Jones is overseeing a pitch for Debenhams' £15.5m advertising business, with a decision ... Briginshaw Duffy are on the shortlist. The first campaign will appear in March to promote Debenhams' spring ...

Brand Builders: FiveGold

01 Dec 2004 | by Peter Crush

sells tat".' He still needs to convince big names such as Selfridges, House of Fraser and Debenhams ...

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