Click 
to remove filters
Christmas has come early for Miles Calcraft Briginshaw Duffy in the shape of the £16.5 million Debenhams account. One of MCBD's shortcomings has always been its failure to drive its growth with the capture of a major piece of domestic business. The account's arrival is a rite of passage for an agency...
Miles Calcraft Briginshaw Duffy has picked up the £16.5 million Debenhams advertising account. The agency pitched against Clemmow Hornby Inge, Delaney Lund Knox Warren Partners and the incumbent, WCRS, to secure the business. WCRS has held the account since 1998.
LONDON - Miles Calcraft Briginshaw Duffy has won the £17m advertising account for department store chain Debenhams, following a four-way pitch.
Debenhams is to increase its marketing spend by up to 10% next year as it develops a strategy to co-ordinate promotional activity from ads to window displays.
Debenhams, the department-store chain that has put its £16.5 million creative account up for review, is considering an X-Factor style modelling competition among customers. The concept has been suggested by its incumbent agency, WCRS, and Miles Calcraft Briginshaw Duffy. Both have pitched for the account...
Debenhams is to introduce a range of sex toys as it becomes the latest retailer to try to capitalise on women's changing attitudes to sex.
LONDON - Debenhams is to introduce a range of sex toys as it becomes the latest retailer to try to capitalise on women's changing attitudes to sex.
Debenhams, the department store chain, is talking to agencies about the future of its £16.5 million account, putting WCRS's six-year tenure of the business under threat.
LONDON - Department store Debenhams, which recently named Rebecca Loos as the face of a new line of jewellery, is to review its £18m advertising account out of WCRS.
LONDON - Rebecca Loos, the woman who claims she had an affair with England captain David Beckham, has been signed as the face of Debenhams' jewellery range.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
