to remove filtersHotline: MCBD picks up Debenhams advertising account
03 Dec 2004
Miles Calcraft Briginshaw Duffy has picked up the £16.5 million Debenhams advertising account
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Editorial: Debenhams is the big win MCBD needed
10 Dec 2004
Debenhams account. One of MCBD's shortcomings has always been its failure to drive its growth
Diary: On the QT ....
26 Nov 2004
Debenhams' pitch has been nicknamed Ohio. Why? Because it's set to swing the final positions
Hotline: Debenhams puts its creative account up for review
19 Nov 2004
Debenhams, the department-store chain that has put its £16.5 million creative account up for review
Debenhams to review £16m creative task
01 Oct 2004 | by John Tylee
Debenhams, the department store chain, is talking to agencies about the future of its £16.5 million...comes three months after the departure of the Debenhams communications director, Hugh Bradley, who opted to take early retirement. A Debenhams lifer, he oversaw the appointment of WCRS, which created the group ... the review. Debenhams was acquired by the Baroness Retail consortium for £1.7 billion last year ...
Bhs holds talks with agencies to review advertising activity
21 May 2004 | by Rachel Gardner
, including Marks Spencer and Debenhams. DFGW created advertising for Bhs back in 1999, after prising ...
WCRS takes design and fashion theme for Debenhams ads
27 Feb 2004
WCRS has created a national television and press campaign to promote Debenhams' spring clothing...The campaign attempts to move on from Debenhams' usual creative device of scrolling through shop ... at Debenhams, but also features a greater range of products. The ad uses the strapline "styling the nation with designers at Debenhams", a development of the store's core line: "Britain's favourite department store ...
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