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LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
Oh dear, this revamped Debenhams store is more Changing Rooms than changing perceptions. Even the budget remains faithful to the programme's parsimony - cheap speakers have been gaffer-taped onto the main supporting pillars, and the in-store radio painfully announces that jeans are available from £20.
Debenhams is extending its small-format Desire stores after trialling the brand in Truro, Cornwall. Designed in-house, two further stores will open this year and at least six more in 2006.
Debenhams is facing civil action under the Disability Discrimination Act over access for disabled people to its Derby store which, it is claimed, can only be reached by a series of steps.
Debenhams has lost a court case against the government over a scheme that allowed the retailer to pay only 97.5% of the VAT owed on products purchased by customers using credit or debit cards. The rest was paid by customers as part of the total cost of the purchased items. The High Court said Debenhams...
Debenhams is introducing the first warranty initiative for its furniture range. The scheme will be covered by Homeserve.
Debenhams is testing a changing-room service that allows customers to request clothes from staff members without leaving the cubicle.
Debenhams is to launch 'Desire by Debenhams', its first store format aimed solely at women.
LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face of an impending retail recession. Both companies are enlisting direct marketing agencies to help them launch the products.
Debenhams is to feature older women in its advertising for the first time as it seeks to widen its appeal and emphasise its 'high-fashion' credentials.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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